Teradata just announced a new version of their database that allows organizations to compare current and historical data. They hope to use this functionality to attract Small and Medium Enterprises which otherwise do not have access to a lot of analytics.
Two things that interest me here:
(a) Another instance of somebody using in-database analytics. I am personally not very sure about this. I definitely is useful but very soon users will be asking for more advanced model driven features.
(b) Another player positioning itself for the SME space. A really useful (and probably winning) solution in this space will in my opinion have black box, semi customizable advanced modeling modules for different business decisions like targeting, cross sell, churn, forecasting etc. Not sure if in -database is the answer here.
-- datamining_guy
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