This New Year's Eve, saw a lot of location based marketing initiatives. It has always made sense, but technology has made it a lot more easier now. Here are a couple of examples:
American Eagle teamed up with SCVNGR at Times Square to raise money for Big Brothers and Big Sisters.
Bravo channel also tied up its inaugural New Year's Eve special with FourSquare.
Then there was the tie up between Time Square Alliance and Facebook Places, using a billboard in Times Square to urge attendees to log on to Facebook.
What is exciting is that for the first time, there was a concerted effort by several marketers to link the online and offline worlds around a special event/location.
Looking forward to how this plays out during the Super Bowl!
-- Datamining_guy
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