Progress in analytics comes from two primary sources, (a) new technology or (b) new data. The emergence of real time analytics is probably a combination of both. I have been personally very excited about the potential of social media sites like Foursquare for real time marketing. For those not familiar with the application, it allows you to check in to your location. Therefore based on your location, you could potentially receive specials on a restaurant you are walking by or allows a small store owner to give you some customized deals based on your profile /comments. To me that is one of the biggest potentials of this and similar innovations, the "democratization" of analytics. Allowing the smaller businesses to leverage the power of analytics to make better decisions.
In this context was very excited to see the announcement that CNN and Foursquare are teaming up to promote healthy eating by creating a "Healthy Eater" badge that can be used at locations like Farmer's market.
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